|
|
 |
Shane Tapley
Director Strategy & Research |
|
Qualifications |
-
Bachelor of Arts in Social
Science
-
Master of Business in
Marketing
-
Accredited practitioner of the Myers-Briggs Type Indicator (MBTI) Step I, II
|
|
Specialist skills |
-
Specialist
expertise in marketing strategy, market segmentation, product
development, voice of customer and employee engagement research.
|
|
Experience |
-
Over 12 years experience
in strategy and planning, new product and service development, sales,
product & project management including market and product performance
analysis, voice of customer and employee engagement research and
strategic alignment of employees to customer needs in B2B and B2B
environments.
-
Extensive experience in
industries including: automotive, agribusiness, building and
construction related industries, consumer durables and electronics,
Government, sport & recreation and shared business services
Specific experience
in:
-
The
development of business, marketing and communication plans.
-
Management of Voice of
Customer and Employee Engagement research and the implementation of
findings.
-
Management of cross functional teams for the implementation of projects
and products both nationally and globally
-
Customer and client relationship management for Brand and Product
building
-
New Product Development
- from concept development to product/material sourcing, product launch
and post implementation product sales management
-
Product life cycle
management
-
Pricing strategy
including - reviews, scenario planning, structures, rules and policies
|
ð
Next
|
