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Shane Tapley
Director Product Development & Research |
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Qualifications |
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Specialist skills |
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Specialist
expertise in marketing strategy, market segmentation development, online
survey development and the project management of large-scale market,
social and employee research initiatives.
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Experience |
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Over 10 years experience
in marketing strategy, product development, sales and product & project
management, employee and customer research in B2B environments
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Experience across a broad range of industries including
automotive, agribusiness, building & construction, consumer durables and
electronics, Government, Sport & Recreation and shared services
Specific experience
in:
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The
development of business, marketing and communication plans utilising
research findings to develop programs for business performance
improvement
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Project management of large scale quantitative and qualitative research
programs
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Management of cross functional teams for the implementation of projects
and products both nationally and globally
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Customer and client relationship management for Brand and Product
building
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New Product Development
- from concept development to product/material sourcing, product launch
and post implementation product sales management
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Product life cycle
management
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Pricing strategy
including - reviews, scenario planning, structures, rules and policies
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